About Singapore PR Consultancy
A trusted partner for Singapore SMEs expanding into China, Vietnam, and ASEAN since 2015.
Our Story
Singapore PR Consultancy began in 2015 as a solo venture by Claire Kua, who recognised a gap in the market for hands-on, relationship-driven business consultancy. While many firms offered generic advisory services, Claire believed that real business expansion required deep cultural understanding, personal networks, and on-the-ground support.
Incorporated as a Pte. Ltd. in 2018, the firm has since grown into a regional practice with offices in Singapore, Ho Chi Minh City, and Hangzhou. Today, we have supported over 70 SMEs in their regional expansion journeys, organised multiple trade missions, and built a reputation as a trusted bridge between Singapore businesses and Asian markets.
Our Mission
To deliver transparent, effective business consultancy that empowers Singapore SMEs to achieve sustainable regional growth. We believe in building genuine partnerships — not just transactions — and providing the cultural insight and operational support that makes cross-border expansion possible.
Vision 2030
To be the preferred partner for Singapore SMEs expanding into China, Vietnam, and key Asian markets. By 2030, we aim to have supported 200+ businesses in their regional journeys, established partnerships in five additional ASEAN markets, and become a recognised thought leader in Asia-focused business expansion.
Why Choose Us
Deep Regional Expertise
Established networks across China, Vietnam, and key ASEAN markets built over nearly a decade.
Bilingual Team
Fluent in English and Mandarin, ensuring seamless communication across borders.
End-to-End Support
From initial strategy to on-the-ground execution, we walk beside you every step.
Our Leadership
Mrs. Claire Kua
Founder & Managing Director
With nearly a decade of experience in cross-border business development, Claire founded Singapore PR Consultancy to bridge the gap between Singapore SMEs and Asian markets. She leads every trade mission personally and maintains deep relationships across China and Vietnam.
Ms. Florine Lee
Business Advisory Director
Florine brings extensive corporate advisory experience and oversees the firm's business management and compliance services. Her meticulous approach to governance and regulatory matters ensures clients operate with full confidence in every market.